(Image: https://freestocks.org/fs/wp-content/uploads/2016/10/city_ads-1024x683.jpg)Building strategic alliances can expand your reach and generate qualified leads through trusted referral channels. Creating a robust referral program transforms satisfied customers into brand advocates. Studies show referred customers have a 37% higher retention rate and generate 2x the lifetime value compared to non-referred customers.external frame You can save energy throughout the year by reducing the amount of work it takes for your HVAC system to maintain the temperature of your home.